Sunday through to Monday was a pretty hectic time for me, we had a gig (a terrible one at that) and things just seemed to escalate from there really. Being in a bad mood on top of the stress of deadlines lead me to shut down most of Monday. I can’t really remember doing any work but I’m sure I’m still on track and ready to hand in all the work needed for Tuesday.
Tuesday, Wednesday, Thursday – have all been spent just throwing up my ideas. I hadn’t really evidenced them before but I thought now was a better time then ever. I started off with my pricing list – a folded out brochure kind of thing that just gave all the prices for stuff that I think would be featured in the Pop Up. It was a good chance to use some of my drawings previously done in the unit too.
The image on the left (the lighter one) was my first attempt in what the pricing list would look like – I felt like i’d started to loose the colour scheme a bit and decided to start again. I found a cheesy “Halloween” phone screen wallpaper thingy on Pinterest and just went from there and made the darker mock on the right. That was a lot more powerful and bold to me so it was a no brainer to use that as my starting point.
The actual physical mock ups are in my sketchbook but this took me a while! I had to try and figure out where to put the image in order to have it be folded out when the list is opened, but match when its shut. And then I had to worry about how the pages printed out and had to make the front smaller then the inside so it didn’t show a white gap where the printer slightly prints double sided not in the same place. This probably makes no sense but I did get to the conclusion and they look great!
Using that design as a starting point I started to do my presentation package, and as I went along with what page I was doing I made the mock up images for. I started off with how my animation screens would fit in the area.
I chose to use Rivington Street in Shoreditch as the proposed venue for my event as I felt it was the most genuine to the subject matter. Its a large capacity space that has a stage and a overpowering sound system so I felt it was perfect just for the subject matter. So I took images of the venue from the site appearhere.com and then drew over them in photoshop. I felt like this would be the easiest way of customizing the space to my needs. The space above includes a temporary wall, with a large decal over the top giving out a fact, and the screen built into it playing the animation. Also included is the till area, and the sound system.
I did a couple more as shown above. One was what the outside of the event would look like, including signage and decoration. The other is my favourite because it uses the stage area in a really cool way, my aim is to have models on the stage too wearing iconic outfits from the band. I also managed to find the perfect place to use my massive mural for.
Above is all my signage and labels for the event. I made sure to use similar colour schemes, patterns and images just so it all looks part of the same thing. I think its really important to have continuity that way, especially when you’re using your own artwork because sometimes people just don’t get it. Its really easy to draw something which means everything to you but other people might not see who it is or what it is or understand what its for. Its very different to a photograph where it’s straight to the point and you either know who it is or don’t. Drawings are more of personal look at something. I have used photos within some of it because I love the combination of drawings and photos within collage, I think it creates a quirky style.
Here are two wall decal examples – I think they’re a really good way of presenting info. Its very similar to when you walk into a museum or gallery and see the initial wall with the basic info on it. The textures/images give it a bit more though and are a lot more interesting.
Putting all of this together and my presentation package is all I’ve been doing this week really – I had my first interview with a review zine for local bands on Friday and that was really interesting. I’m looking forward to the summer because I really want to re-brand the band. We’ve come a long way since August and we’ve lost members, gained members, lost supporters and friends but gained new ones. We’re ready for a visual change and have a lot of plans.
Lets have a drink for next Tuesday, wish me luck.